Sensodyne is the #1 recommended sensitivity toothpaste by dental professionals; data on file. Clinically proven relief and daily protection from tooth sensitivity*. Sensodyne works to soothe painful tooth sensitivity and is clinically proven to build on going protection against sensitivity when used twice daily. Brush your teeth twice a day with Sensodyne to freshen breath, prevent cavities, reduce tarter build-up and remove plaque. *with twice daily brushing.