About Sensodyne®

About Sensodyne®

Who We Are

We are both the #1 dentist recommended and the #1 best selling brand for sensitive teeth in many countries around the world, trusted by millions of people. Why? The answer is simply because our range of Sensodyne® toothpastes are proven to relieve the pain of sensitive teeth, and some build up long lasting protection with twice daily brushing.

Our Vision

We're dedicated to creating a future where every life is sensitivity-free

"We're dedicated to creating a future where every life is sensitivity-free"

Our History

1961

1961

Sensodyne® Original, the first desensitizing toothpaste containing strontium chloride, launches in the US and UK. Strontium Chloride helps block dentin tubules.

1980

1980

Sensodyne®-F launches. It's the first toothpaste to contain potassium nitrate, which helps  sooth the nerves inside the teeth, and is clinically proven to relieve pain when used twice a day.

2006

2006

Sensodyne® Pronamel launches. Its optimized fluoride formula helps protect against the effects of acid erosion on tooth enamel.

2010

2010

Sensodyne® Repair and Protect with 5% NovaMin and fluoride launches. Brushing twice daily with it helps repair sensitive areas of the teeth.

2010

2016

Sensodyne® Mouthwash launches, bringing effective sensitivity relief to a brand new refreshing experience in two flavours; Cool Mint and Fresh Mint

2010

2017

Sensodyne® Complete Protection launches, offering clinically proven sensitivity relief combined with the added benefits you look for in an everyday, complete toothpaste.

Our Science

As leaders in tooth sensitivity, we're committed to working together with academic institutions and laboratories. These relationships allow us to develop our knowledge and understanding of tooth sensitivity and its impact on people's lives. By putting science at the heart of what we do, we'll continue to apply the latest scientific innovations and help more people relieve their tooth sensitivity pain.

Our Science

Technologies for Sensitivity Relief

Our scientists have identified and formulated a number of specific technologies in the Sensodyne® range to relieve tooth sensitivity; like potassium nitrate, NovaMin™ and stannous fluoride. These technologies work to either soothe the nerves inside sensitive teeth, or shield and protect the exposed dentin.

Potassium Nitrate

Find out how potassium nitrate helps soothe the nerves inside sensitive teeth.

NovaMinTM

See how NovaMin™ creates a reparative layer over and within exposed dentin tubules using the building blocks of teeth. 

Strontium Acetate

See how NovaMin™ creates a reparative layer over and within exposed dentin tubules using the building blocks of teeth.