Who We Are
We are both the #1 dentist recommended and the #1 best selling brand for sensitive teeth in many countries around the world, trusted by millions of people. Why? The answer is simply because our range of Sensodyne® toothpastes are proven to relieve the pain of sensitive teeth, and some build up long lasting protection with twice daily brushing.
We're dedicated to creating a future where every life is sensitivity-free
Sensodyne® Original, the first desensitizing toothpaste containing strontium chloride, launches in the US and UK. Strontium Chloride helps block dentin tubules.
Sensodyne®-F launches. It's the first toothpaste to contain potassium nitrate, which helps sooth the nerves inside the teeth, and is clinically proven to relieve pain when used twice a day.
Sensodyne® Pronamel launches. Its optimized fluoride formula helps protect against the effects of acid erosion on tooth enamel.
Sensodyne® Mouthwash launches, bringing effective sensitivity relief to a brand new refreshing experience in two flavours; Cool Mint and Fresh Mint
Sensodyne® Complete Protection launches, offering clinically proven sensitivity relief combined with the added benefits you look for in an everyday, complete toothpaste.
As leaders in tooth sensitivity, we're committed to working together with academic institutions and laboratories. These relationships allow us to develop our knowledge and understanding of tooth sensitivity and its impact on people's lives. By putting science at the heart of what we do, we'll continue to apply the latest scientific innovations and help more people relieve their tooth sensitivity pain.
Technologies for Sensitivity Relief
Our scientists have identified and formulated a number of specific technologies in the Sensodyne® range to relieve tooth sensitivity; like potassium nitrate, NovaMin™ and stannous fluoride. These technologies work to either soothe the nerves inside sensitive teeth, or shield and protect the exposed dentin.